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06.08. 2012

Fourth HERITY International Conference "How The Cultural Heritage is communicated?"

Rome December 5-7, 2012

Fourth HERITY International Conference "How The Cultural Heritage is communicated?"

Rome December 5-7, 2012

The international conferences which HERITY organizes every two years, were the first (2006) on Quality in Cultural Heritage Management: models and methods of classification, the Second (2008)on Measuring the Value of material Cultural Heritage, the Third (2010) on bserving Cultural Heritage:evaluating the state of conservation and communicating it to the public.
After each conference the proceedings are published. The Fourth conference in 2012 will be focused on:

How The Cultural Heritage is communicated?
Public, Specialists, Managers and Institutions: evaluating the quality of the transmission of the cultural message

One can see that the conferences follow the order of the four sectors of the "HERITY target", used to score the level of quality management of a cultural asset: Value, Conservation, Communication and Services.

This Conference scope includes all Museums, Monuments, Libraries, Archives and Archaeological sites open to the public and under some form of management whether public or private.

Communication is one of the most abused issues speaking about Cultural Heritage. Due to this, it is important to discuss strategies, compare alternative tools for communication, asses (sic) the results achieved.

a) How does one understand the message(s) of Cultural Heritage?
b) Tools for informing and involving visitors, specialists, supporters and politicians
c) Assessment tools and the HERITY experience
d) Posters and cases study

The Conference is aimed at managers of heritage places open to the public, managing companies, specialists in conservation, politicians and public administrators, tourism professionals and guides, educational services to cultural places, students and professors from
schools and universities and, of course, visitors of cultural heritage places.

Conclusions are reached thanks to ICCROM, UNESCO-WHC, UN-WTO, HERITY International.

The Fourth HERITY International Conference is organized by
c/o DRI, V. E. Filiberto 17
00185 ROMA
Tel./Fax +39.06.7049.7920

Register by filling filling in the attached enrollment form which can also be found at www.herity.it/HERITY2012.htm and paying the participation fee by November 30, 2012.

Fees are as follows:
220.00= Euros, regular fee until October 31, 2012;
350.00= Euros, regular fee from November 1 to November 30, 2012;
110.00= Euros, students (undergraduate students, does not include the social event);
950.00= Euros, institutions and companies (3 persons permitted, includes a space to illustrate your activity).

Reduced fee (50% off) for:
- representatives from Universities which adhere to the Universities of HERITY program;
- representatives from places certified by HERITY.

13 grants for students and recent graduated people will be available according to regulations which will be published at the HERITY Italia Web site (www.herity.it). The grants do not cover travel, accommodation or other expenses, only the cost of conference registration.

The registration fee includes the DRI inscription fee and allows for admittance to the conference and related facilities and services and for participation in related activities. It includes conference material as well as a participation certificate suitable for curricular and professional purposes.

Payments must be made using the following DRI account:
Postal service account BIC BPPIITRR IBAN IT42N0760103200000072983000.

Tourist services (travel, accommodation, transfers from and to the airport, meals, visits) are available at HERITY Italia offices (at additional cost).

The following special rates are available at present:
- Hotel **** (high quality hotel in a modern building near the Colisseum)
Starting from Euros 95 per night with breakfast
- Hotel **sup. (good quality central hotel in a historic building)
Starting from Euros 49 per night with breakfast.